Have you ever wondered how your business listing ended up on search sites such as Google or Yahoo without ever lifting a finger? It’s like an invisible feed of data is pouring directly into the search engines, providing them with a wealth of data about all the local businesses in America. But where the heck is it coming from? Answer: Data aggregators.
Who are Data Aggregators?
There are currently four primary companies within the United States (Neustar, Factual, Acxicom and Infogroup) that amass local business data and feed it directly to local search sites, such as Google, Yahoo, Yelp, Bing and others. The aggregators generally collect data from public records and then rely on the businesses themselves to verify that the information is correct.
What Data Aggregators do.
Data aggregators send updated business information to hundreds of search sites across the internet. Rather than updating each website individually you can control your business data from the source. This ensures that prospects and clients will call the correct number and visit a valid address. The good news is that with little effort you can contact each of the data aggregators and have them tidy up your business details. How? By using our data aggregator submission service.
How Data Aggregators effect local SEO
There are dozens of factors that play into local search optimization but consistency of NAP (business Name, Address and Phone Number) along with proper business Category description is at the top of the list. This way if prospects are searching for a business within your industry you are much more likely to make the list. Businesses can be listed correctly and consistently on the internet by providing accurate information at the source.
You can submit your business information to all four major Data Aggregators for $69. To do so sign up for a Free 14-Day Trial.